Friday, April 30, 2010

Emotional Intelligence: Motivations That Drive You

There are four basic drives are common to all human beings, but which ones affect your daily life and behavior? How do they influence the choices you make?

At the start of the 20th century, psychoanalysis pioneer Sigmund Freud proposed that people are driven by sex and power—but there’s much more to it than that. By the 1950s, psychologist Abraham Maslow identified our “hierarchy” of basic needs, which include shelter, food, clothing, ego and belonging. After these needs were met, he said, we’re driven toward self-actualization—a state very few achieve.

In the 1960s, MIT management professor Douglas McGregor applied Maslow’s ideas to the business world. He asserted that once basic salary needs were met, workers had higher drives that weren’t contingent on rewards or punishments. If managers could tap into people’s inner motivations by granting more autonomy and respect, they would spur greater performance.

Harvard psychology professor David McClelland later identified three motivators in leaders: drives to achieve, attain power and affiliate with others.

Despite all of these studies, businesses continue to use monetary incentives instead of tapping into employees’ intrinsic motivations. Perhaps one can chalk this up to fuzzy, anachronistic notions about what motivates people.

A new theory suggests each of us has four basic drives that have existed since our cavemen days. These drives, which have allowed us to survive, are embedded in our DNA and actively chart the course for our daily behaviors. Working with a professional coach can help you identify your strongest drives so you can understand yourself better. By finding out more about your personal DNA and how each of these drives manifests in your life, can help you understand how and why you make particular choices will provide self awareness of your emotions.

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