Friday, June 27, 2008

Exceptional Buying Experience for Women


Doreen M. McGunagle, Ph.D. Completes One-of-a-Kind

WomenCertified® Training

WomenCertified® today announced that Dr. Doreen McGunagle, CEO of Global Strategic Management Solutions has completed the WomenCertified training and certification program and is now specially qualified to provide an extraordinary level of service to women.

Dr. Doreen McGunagle is the CEO of Global Strategic Management Solutions. She is an organizational consultant, facilitator, and speaker. She has more than 20 years experience working with Fortune 1000 companies. Dr. McGunagle mentors, advises, and coaches leaders on key strategy issues that improve market performance and gross profits. An accomplished writer and professor: her publications include The Chinese Auto Industry: Taming the Dragon. Her educational background includes a Ph.D. (Organization and Management with a Specialization in International Business) and MBA (Management).

The goal of WomenCertified is to create women friendly companies and buying experiences. Statistics show that over 83% of all consumer purchases are made by women, making them the primary customer in almost every industry. WomenCertified is designed to teach sales and service professionals how to deliver better customer service, tailored especially for the female customer.

To become WomenCertified, professionals must complete a series of intensive training modules to learn the communication and customer service skills proven to be the most effective and desirable among women customers. Developed and conducted by Delia Passi, the leading expert and author on marketing and communicating to women, the training program includes a four-part online course track or live training and a culminating test. Passi has trained thousands of sales and service professionals across the nation in developing top communication skills, and she is the CEO and President of Medelia, Inc.

“Dr. McGunagle and the sales and service professionals who become WomenCertified are now part of a growing group who are raising the bar in providing the best customer service experience to women,” said Passi. “Studies show that Americans are growing less satisfied with the levels of customer service they receive, and WomenCertified is working to reverse that trend. It’s a win-win opportunity for companies and consumers.”

WomenCertified launched in September 2007. For more information, visit www.WomenCertified.com.

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